Updated: Sep 18
Content is a crucial part of creating a strong online presence. One of the best ways to target the market audience and attract traffic is by writing blogs and articles. A strong and engaging blog post can help you with a myriad of benefits such as boosting brand awareness, increasing organic traffic from search engines, recognition from new audiences, increase in revenue, etc. Although writing is a creative job to pursue, here are 5 simple tips that you can follow to make your content more engaging.
Know your Audience
In order to create engaging content, it is imperative to have a clear understanding of the target audience. This is where the process of creating the buyers' personas comes into action. It gets easier for writers to write more creatively and precisely if they understand their readers’ persona and write what they want to read. A successful content writer doesn't pick up random subjects but writes informative content for the audience.
Ideation is the Core of Content
As every writer has their own style of writing, ideation is a buzzword and the foremost important thing to focus on before starting your write-up. A writer should first idealise the topic and do proper research on it. Idealisation generally includes finding a subject or title and giving it a creative angle to write about. Also, to attract more and more readers to your page it is important to keep an eye on the current digital marketing trends.
Formulate an Outline
Jot down the main points included in the article and then systematically put these points in a logical progression to create an outline. Creating a rough structure of the content always helps in the flow of the content. Keep in mind that you can make changes in the structure while writing the content.
Write More Coherently
To communicate more enthusiastically through written words, coherence in writing is very important. One should write quality and not quantity in their content. Usually, people have an extremely short span of attention thus, it is always a good idea to make your blog post as readable as possible. One of the best ways to do so is:
Adding visuals to the content
Using short and simple sentences
Adding bullets and points wherever required
Give Your Content a Catchy Title
Your content heading is the first thing that pricks the readers’ eyes, so make it short and out of the box. The more creative and accurate your title will be, the more viewers it will attract. So, always go for a catchy title to add more value to your content.
One of the best ways to create engaging and unique content is to make it trustworthy. People are more likely to click on it when they know your content is well-researched and authoritative. Effective content writing is the core of content marketing. Thus, make sure you follow these simple tips to optimise your content and make it more engaging
For more information about effective blog posting, visit: www.socialstudiodigitalhub.com/blog
Leist, R. (2019). How to Write a Blog Post: A Step-by-Step Guide. Hubspot.com. https://blog.hubspot.com/marketing/how-to-start-a-blog
Sutter, B. (n.d.). 6 Ways To Make Your Content More Engaging. Forbes. https://www.forbes.com/sites/briansutter/2017/09/14/6-ways-to-make-your-content-more-engaging/?sh=372d9ad538f6
Author: Surobhi Bose #10590826, ECU MKT5325 Student
Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University.