AI as an opportunity for non-profit sector

The private sector has invested an huge amount of money in Artificial Intelligence (AI) and to enhance the costumer experience and facilitate their decision making, for the next years AI is predicted to generate over $118 billion dollars in revenue. Following this trend, non-profit organisations should think about how AI could benefit them to achieve their missions.

According to a recent research, the majority of non-profit organisation professionals believes that implement AI on their operations could result in better efficiency. The Amnesty International completed a project called Troll Patrol, an AI program campable of identify hate speech done by profiles on Twitter and report them, over 600K were analysed due to AI.

Let's take a look on few useful strategies using AI could help non-profit organisation to thrive in the sector!




  • Mobile phone display First of all, organisations have to think about how their website is displayed through mobile phones and how they can make it easier to find information and navigate, make it mobile-ready.


  • Data Analytics Every activity your audience does within your website generates data automatically gathered by Google Analytics or other companies, these data is very useful to understand potential costumer behaviour and get insights to improve your website.


  • Chatbots Very useful feature that enable organisation to guide their audiences to find what they need effectively onto the website just by a quick conversation. We suggest to give the chatbot a name to humanise it and make it personal messaging.


  • Targeting AI can gather data, process, analyse and deliver it to your non-profit organisation in order to better engage and produce content that resonate to target groups and possibly obtain larger donations.

Do you think these strategies are useful for non-profit organisations? What else strategy could be useful for your organisation? Feel free to share your opinion with us and stay tuned for more interesting content in this blog!

#ECUindustryreadyproject #ECUMKT5325 #nonprofitAI #ArtificialIntelligence #DigitalMarketingStrategies #DigitalMarketing

(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University)

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