An overview of Digital Marketing trends

Updated: Sep 18

What is Digital Marketing?

With the explosion of Internet growth, digital marketing has opened the door to a plethora of opportunities for businesses of all sizes. Digital marketing is the promotion of items using the internet or other electronic media. It reduces the role of the agent, allowing businesses to pass on the advantage to clients while also allowing them to develop and improve their brand. Indeed, the epidemic has accelerated the ongoing evolution of digital marketing. Furthermore, a few companies, such as and, have transformed the way digital can be utilized for marketing via the internet. As a result, the paper will focus on digital marketing trends.

Artificial Intelligence

Artificial intelligence is rapidly expanding. AI can evaluate consumer behavior and search trends, employing data from social media platforms and blog posts to assist businesses in understanding how people locate their products and services. Alibaba launched a FashionAl Store in Hong Kong using AI to improve the fashion retail experience.

Programmatic Advertising

The use of artificial intelligence and machine learning to purchase advertising in real time rather than through human negotiations and pre-set prices. Ad buying automation is far more efficient and rapidly transforming the face of digital advertising. For example, AirAsia produced a series of display and video advertising that earned a 30X return on ad investment.


The AI-powered solution employs instant messaging to communicate with customers in real time, day or night. Many clients like dealing with chatbots because they are responsive, as has been noticed throughout the years. For example, uber communicates with clients via chatbot technology, making it simple for them to hire cars.


Personalization is one of the most major digitalization developments, with a considerable beneficial impact on the success of advertising campaigns. To differentiate oneself in the marketing industry, personalize one's marketing plan with individualized content, goods, and communications that can help improve the customer connection.

Video Marketing

It is critical to incorporate video into digital marketing since it increases consumer confidence when purchasing online products, therefore growing the brand. To increase interaction with your video marketing, create a video post or begin a live broadcast on social media networks like Facebook.

Author : Rinchen Lhamo, ECU, MKT532

Discliamer : This ontent is for the sole purpose of teaching and learning at Edith Cowan University.

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