Power of Social Media: Increasing brand awareness

Facebook has 2.9 billion active users. Instagram has 1.18 billion users. Tik Tok has 1 billion users.


Your target audience and customers are just a click away! You can create and publish your content through social media. You can reach your target audience across the world and increase your brand awareness and engagement through Facebook, TikTok and Instagram, the most popular social media sites. Whether you are a big business firm or a small enterprise, there is an opportunity to exploit the power of social media.


Content marketing with the use of social media is the way to go to engage your customers and increase your brand customers even at a minimal budget. You can create visually appealing contents for your brand and share them on Instagram as a brand. There is an opportunity to exploit the e-commerce features on the site. You could collaborate with an influencer on Tik Tok to create short video clips content for your brand. A clear goal with a content strategy calendar to engage your target audience can be pursued on Facebook.


To harness the power of social media for your brand, you can craft an effective social content marketing strategy with following steps:

  1. Set your goals

  2. Understand your audience and competitive advantage of each social media sites

  3. Craft your content suited to each media sites

  4. Plan when, where and how to publish your content

  5. Engage with your audience through social media sites

  6. Analyze your social media content data


Social Media content marketing is an effective strategy to boost your brand awareness and engagement. This is just a click away.


#socialmedia #contentmarketing #facebook #tiktok #instagram


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#ECUindustryreadyproject #ECUMKT5325

(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University)




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