Creation of the perfect digital marketing strategy in 2021



Nowadays, technology manages our lives. Smartphones, tablets, and computers are

essential. In few years, technology has evolved and exploded in the market.

Therefore, companies must adapt themselves to these new changes.


To face the competition, companies must perfectly define a digital marketing strategy.


Firstly, Digital marketing refers to achieving marketing objectives through applying digital technologies and medias as websites, social medias, advertising, or search engines. It may include a lot of planning, setting and organisation. Through digital platforms, you will be able to quickly advertise your products.


So, seven advices to build your complete digital marketing plan:


- Define your target audience (age, gender, income, etc.); knowing your future model clients can help you decide the marketing tools to use.

- Study your competitors and their platforms to make different services and stand out from them.

- Set identifiable and precise goals to follow the evolution of your strategy

- Analyse your current tactic to perceive your needs and the negative points.

- Hire digital marketing experts from an agency that can encourage you to understand the several platforms and save your time.

- Follow your business strategy to select the appropriate tech tools.

- Creation of social medias, Email and content and search Engine marketing to gain on visibility


In the end, frequently measuring your results is crucial via analytics software to prevent eventual mistakes.


#ECUindustryreadyproject #ECUMKT5325 #digitalmarketing #strategy


Student Number : 10537293




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