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Discussion Blog | What impact will the Russia-Ukraine war have on digital marketing?





In 2022, apart from the Covid-19 epidemic, another global issue is the Russia-Ukraine conflict.


This war has had a profound impact on the global economy. Yet, there is no research on the Internet to analyse how it will affect digital marketing currently. This blog invites you to discuss the digital marketing trends after the war. ๐Ÿง๐Ÿง๐Ÿง



Historically, it has been found that there will be a short-term boom in hedge industries such as gold and petroleum after a war. However, the public consumption spending level will be weak. Especially in Europe, effective marketing practices will help companies make better profits and maintain a higher market share in the economic adversity.


The impact of war on digital marketing is multifaceted๏ผŒ such as๏ผŒ


Changes in demographics

Due to war, the urban population and the population's age structure will change. As a result, digital marketing strategies may need to be re-segmented.



Demand for resources

After the war, resources are scarce. Digital marketing breaks out of the constraints of resources and geography. Online means to reach your target audience more effectively. Therefore, marketing strategies will more rely on digital marketing.



Political limitations

Although several countries have sanctioned Russia, digital marketing makes Russian easier to integrate foreign resources and achieve risk avoidance.


As an important part of the global economy, Russia's market remains huge. Digitalisation is the fastest way to re-enter the Russian market after the political restrictions are lifted.


The elements of war in content marketing

Since war cannot be avoided, marketers will use war-related elements to engage their target audience. As this article does, it explores the changes in digital marketing after the war.


At the same time, digital content marketing has become a tool for spreading culture and national image.


What other effects do you think will happen?

Please reply in the comments. ๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰




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Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University.

Weixiang Liang(Long) 10532787









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