The Importance of Digital Analytics in Today's Business World


Why move to digital analytics?


In today's business world, the need for digital analytics is paramount. Digital analytics is the collection and analysis of data from digital sources to make informed business decisions. The types of online data which can collected and analysed is almost endless, the main types of data we see being collected and analysed are Product Data, Internal Customer Data, Digital Marketing Data and Website Data.


Copyright by: Seobility - License: CC BY-SA 4.0


Making critical business decisions based off past experiences and intuiting is now a thing of the past. The adoption of digital analytics tools is paving the way for the businesses of today. The transition to digital business operations is giving businesses more insight than ever before, their customers, suppliers, and their employees are all online, now more than ever. This is providing businesses with the opportunity to unlock value and knowledge that was never available before.


In the digital sphere where competition is fierce, businesses rely on digital analytics to give them the edge over their competitors. Digital analytics is allowing businesses to think like their customers and make pre-emptive improvements based on forecasts. This puts businesses in a position where they can dictate what the market is going to do and act accordingly rather than being reactionary to an already existing trend. Being able to accurately forecast from real data and not intuition is critical to a business’ success.


How can I set my business up for success?


Here are three examples of digital analytics tools that will help set your business up for success:


1. Google Analytics

2. Woopra

3. Semrush


If you wish to learn more about digital analytics and become a well sought-after expert in the space, click on the button below!




Jeremy Schneider/10581837

#ECUindustryreadyproject, #ECUMKT5325, #Digitalanalytics, #Business, #Analytics

(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan

University).



7 views0 comments