Influencer marketing is already big and it will only get bigger with the rise of video-creating platforms.
The world of social media landscape especially video-creating platforms emerges so quickly. Brands are always looking for new ways to engage with their potential customers in order to catch up with new social media platforms and content types. Here are some bright spots and trends in influencer marketing that can help flourishing your digital marketing activities.
Video Content Will Continue Its Popularity
With the growing popularity of TikTok and the introduction of Facebook and Instagram Reels, we will see more video content than ever before. Creating brand videos for different platforms can be costly and time-consuming, brands nowadays sought out content creators and influencers who are adept at creating reactive content.
Active Followers Across Multiple Platforms
Despite the fact that many creators have a favourite social network, they typically work across multiple platforms. While this isn't a new concept, the difference now is that these successful creators have "super fans" who interact with them across their accounts and obviously, brands would never want to miss this multi-approaching channels strategy.
The Rise of Love in Micro and Nano Influencers
Influencers range in size from nano influencers with a few thousand followers to celebrity influencers with millions and research had shown that micro-influencers, particularly those with fewer than 25,000 followers, have the highest engagement rate. Brands will be able to stretch their influencer marketing budgets by focusing on nano and micro-influencers while still working with influencers who are deeply connected to their audiences.
Social Commerce and Live Shopping Opportunities
Businesses have seen new opportunities for influencer marketing and brand sponsorships through social commerce. Shoppable videos and shoppable posts have created a seamless user experience from influencer content to brand channels. The best influencers always stay on top of trends so that they can provide brands with a unique and creative solution to these growing trends.
(Disclaimer: This content is solely for teaching and learning at Edith Cowan University).
References: Santora, J. (2021, January 25). 13 Influencer Marketing Trends to Watch in 2021. Influencer Marketing Hub. https://influencermarketinghub.com/influencer-marketing-trends/