With the constant evolution of digital marketing, it is a must to keep an eye on the current trend. It is important for nonprofit organisation to stay on top of digital changes to avoid being left aside or behind. One of the current trends is Influencer marketing. However, influencer marketing is not a new concept but has gradually been used by different companies or organisations. In 2016, influencer marketing has generated a growth of $1.7 billion followed by an increase in 2020 of $9.7 billion and is more likely to reach $13.8 billion for this year.
🤷♀️ What is an influencer?
✔️ Micro influencers 🙋♂️🙋♀️ are considered as professional on social media platforms as they do have excellent communication skills 🗣 and know exactly how to engage with their audience. With an audience of approximately 10 000 followers or more, they can be highly beneficial to nonprofit organisations.
✔️ Influencer marketing could generate an increase of 3.86% on Instagram engagement and increase the conversion rate 📈. It is important to highlight those micro influencers are becoming more influential than celebrities. By sharing original and real time content with their audience allow them to be respected, trusted, and perceived as reliable which helps their followers to make informed decisions about which brands, causes, and products they should be interested in and support.
✔️ Partnership 🤝with micro influencers that have the same values as the organisation can create a strong relationship between the organisation and the targeted audience as this will increase the organisation credibility, donations, volunteering, brand awareness, engagement, customer loyalty.
🧐 What do you think? 🤔 Is there any other digital marketing tool that can help nonprofit organisations?
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Image copyright by Canvas
By Cecile Carole Cateaux-10513053
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).