At the core of digital marketing is content marketing. Good content marketing can improve search engine rankings, increase web traffic, convert more customers, reduce marketing costs, and increase revenue. Learning how to use content marketing to quickly spread information is an important element to attract attention, engage with consumers and provide them with a means to participate and spread the brand There are several media venues available to digital entrepreneurs; each of which has different features and methods of interaction for the end users. The first step is identifying who your audience is. This will help define the venue, purpose, content, style and metatags for SEO, and help you create value for your patrons (Riserbato, 2022).
Blogging is the most common form of content marketing and one of the easiest, most cost and time effective means available to businesses. Blogs provide valuable information and may use entertainment, questions and opinions to gather feedback and engage with the audience.
Podcasts create a convenient, user friendly tool to interact with stakeholders. Listeners are the most focused audience for a brand. People can listen to and repeat content at their leisure. It's easy to create emotional bonds with the target audience, especially after the Covid epidemic. Viewers can listen to podcasts to gain valuable insight about company operations and promotions or gather information.
YouTube is the most popular video sharing site in the world. According to Oberlo’s Blog, videos are consumers favourite type of brand content. Companies express unique content, style and creativity to differentiate themselves from other brands. Like a blog, search engine optimization can be achieved by selecting relevant keywords (metatags) for the content. Using relevant trending keywords promotes your company's products/services organically and maximizes exposure.
Email is a more personal way to interact with customers. Sending content to consumers directs their attention and increases brand visibility and awareness. By delivering branded content directly to consumers' email, organizations can disseminate information, direct attention to resources and have one-on-one conversations with a targeted audience.
Understanding how to use these basic tools to interact with consumers helps drive new and repeat pages views. Tools like email, videos, podcasts, and social media like blogs provide a great opportunity to increase your brands visibility by creating customer interactivity and better understand who they are to create new marketing opportunities, collect data and innovate your brand.
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By Student: Fang Xue # 10082898
#Content Marketing #Digital Marketing # Marketing #IT #Promotion #ECUindustryreadyproject #ECUMKT5325. (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University)
Riserbato, R. (2022). 10 Benefits of Consistent, High-Quality Content Marketing. Blog.hubspot.com.