Using TikTok as a Marketing Platform

#TikTok#, #Influencers#


Did you know that 167 million TikTok videos are watched every minute?




TikTok’s rise to prominence has been swift. Its growth has also led to the development of another industry at the same time: influencers. More and more ordinary people are becoming star-like figures with tens of thousands of fans.


  • Hire Influencers to Increase Brand Awareness

1. Niche brands do not have a lot of money to hire celebrities to endorse their company's products. Therefore, influencers are quick and easy ways to promote their products and raise brand awareness. They are familiar with TikTok and know how to use its tools, features, and trends. These influencers can help brands engage and collaborate with their audiences on campaigns by leveraging their skills and knowledge.

  • Have a wide audience

1. TikTok had 693 million downloads in 2019 and 850 million downloads in 2020.

2. Globally, TikTok has 1 billion active users.



Thus, a vast audience can see promoting products on this platform. Moreover, TikTok is all about video, allowing brands to create videos to advertise their products more visually and imaginatively.

  • Get feedback from customers and audiences

1. Everyone is becoming an 'influencer'. They can make videos and try out products on TikTok and give direct feedback. Sharing product benefits to other customers and providing feedback to the brand on weaknesses allows the product to know what needs to be improved more quickly.


Marketing on TikTok is also not possible without the help of influencers. The development of TikTok has also led to the development of Influencers. Therefore, brands that want to promote their products digitally can use TikTok and influencers.


#Yanli Liu 10533253#


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